Evaluation question 4

Why would the target audience watch the film?

This was my biggest priority, throughout the task, I personally carried out allot of research for example questionnaires. We carried out three different questionnaires:

·         Specific questionnaire

·         General questionnaire

·         One on One questionnaire

After conducting this primary research it was clear what our target audience should be. Since then everything we have done has been to the interest of our target audience. Finding out the right target audience is crucial and it is clear we could not create a film for all ages as the film has an age restrictions.

We wanted to fulfil the needs of our target audience, in order to this we looked at many methods such as Maslow’s Hierarchy. Our target wanted to see fear and suffering but at the same time they wanted it to be realistic and something which could happen to anyone. This refers to the Maslow’s Hierarchy Psychological needs.

·         Aged between 18-25

·         Male or female (however I did aim the film more towards females as the victim was female, which builds up excitement)

·         Working or studying

·         Enjoy thriller/horror films

·         Live by themselves, with friends or partner

·          Independent

·         Want to have fun and enjoy them selves