I am personally very business minded so this is where I had most my impact naturally. Whilst creating our thriller opening we wanted to create something different to what other thrillers that are releasing today. What we did not want is for our thriller to be too similar to what was out in the cinemas. This is when I came up with the idea of making the story of our thriller realistic and I wanted to be something everyone was aware of. I wanted this to be our unique selling point, as I thought it could be very beneficial overall. I think that this unique selling point will attract a lot our target audience. So I started to carry out my research, what I did was research real cases and newspapers. I also worked with my group doing primary research such as questionnaires.
After carrying out this research it was very easy to find what the best target audience should be. So we chose Young females because we knew that we wanted the victims to be young females, which meets the needs of our target audience which are excitement and thrills.
We will attract our audience through Facebook, youtube, ustream and we have also created a poster using glogster.
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