Evaluation question 3

What kind of media institution might distribute your media product and why?

The aim of a production company is to create and sell a film to their target audience who ever they may be. They do this through a number of ways such as advertising, this could be in the form of posters, TV advertisements and signs on billboards. Also seeing as we have made a British film we may be able to get some funds from the film company Working Title Films, because they focus on the selling and the production of British Films, such as Bridget Jones' Diary and Dead Mans Shoes (which may not be  incorporated with Working Title Films).

In my opinion the film would be similar to the film S3ven (Seven). I say this because of the type of things we include into the film. For example our main idea for the film would be a detective looking for a murderer, the murderer being seen in the opening above. This idea is similar to the film Seven in which the detective is looking for someone who has murdered people based on the seven deadly sins, but our film uses the basic idea of murder, in which there may not be a reason, (this reason being religious in Seven).

When adding the titles to the thriller opening I did not think much about where any of the titles would go. The only ones that I really thought about was the starring title, and the directed by title, because they are usually the most important in films. The others I believed would fit in well anywhere so I decided to put them in any order.

Looking at the video there are some aspects to it that are very common to other films of the thriller genre. For example some of the locations, where the lighting is very low key and some of the clips are slightly high key, which gives it that thriller feel. Another key feature in our opening is the title for the name of the film. This one thing makes our film unique to other thriller openings because the use of rain effects is not very common in thriller films.

Another key feature is our thriller opening is the use of newspapers. We thought about using this because we believed that it would give the opening a very local feel, and make the audience feel as if the killer is well known and not just a random killer going around. The way that the words are also blacked out gives it a mysterious feel, and makes the audience want to know what is being covered up.

For the final part of our opening, in which the door begins to open and the screen fades out just before the door is fully open gives it that mysterious aspect because you do not know if the person being killed is a child, man or woman. From films I've seen, this is only slightly used during the film and sometimes during the opening of the film.

A production company's aim is to develop and distribute a film to an audience. They use many different advertising methods to put their film across to the public. This includes TV advertising, posters, billboards, magazines, newspapers and through many other forms of media. Plus, merchandise is also a good form of advertising.

Since we've filmed a British film, we believe that Working Title would probably be the most suitable production for our film, and that they would be able to provide us with the funds for this film. They have produced hits such as Bridget Jones Diary and hot Fuzz. However, because I'm looking for the film to be of a bigger budget, we may have to bring in another production company such as Fox Searchlight, who specialise in British films.

Since its a big budget film, we will need a big cinema chain to distribute it, such as ODEON or Vue. Therefore our film will more likely to reach a larger audience, and we will be able to make back some profit. We realise that releasing our film in big cinemas will be very risky, as the film may fail due to being brand new, and not in a well known franchise or something. However, it is a risk we are going to take, as we believe that our storyline is very gripping, and special effects attractive.

Our thriller will provide many opportunities for merchandise, particularly clothing items such as t-shirts and bags. The dark, chilling visual style of the film will fit perfectly for clothing. It is also worth noting that the plot will allow for future sequels if the film is financially successful. If we were to create a sequel to Guess Who?, we may not necessarily bring back the same main antagonist or protagonist. We could change the antagonist and also the area. This will allow us to promote a new and improved idea but with the same premise, but only if demand is there. However, if the audience responds very positively to the characters, we may have them make a come back.

We will also use Facebook as a way to draw in viewers, I think this is a great way of promotion and by created Facebook groups and posting trailers of our film it could grab a lot of attention. We will use youtube and ustream in similar ways.

I felt that it will be great for us to create our own poster and since we wanted our film to be a major film it is only right. I created the poster using a Glogster, it was easy to use and very effective.